Blog
Thoughts on e‑commerce where business meets technology
Practical reflections from projects, technology and running a business online. No generalities. The original Polish versions of the articles are available on the Polish blog.
Technology July 2025·3 min Which e‑commerce platform should you choose to conquer the market? SaaS, open source or a fully custom platform? Choosing the engine for your online store is one of the key decisions that can make or break the whole venture. Here are the criteria worth considering to make a deliberate, strategic choice - not one driven by budget alone. 
Strategy July 2025·4 min International e‑commerce expansion: how to prepare your company for new markets For many companies the home e‑commerce market, however dynamic, is becoming too small. Cross-border expansion is the natural next step - but rushing it and acting on assumptions is a straight road to a costly failure. Here is how to prepare your company for new markets so that you record a profit rather than a loss. 
Management November 2024·2 min Build solutions around your company’s business processes - not the other way round! Last year we took over a project from a previous vendor. A faulty quote calculator - which their developers could not fix - forced the client to rebuild its own processes and cost it thousands. Here is what that story teaches about choosing partners and respecting how a business really works. 
Management November 2024·1 min Does a vendor need to know the client’s industry? “You don’t know this business. It’s a specific industry.” That was the reply to our cold e-mail from the owner of a firearms store. It made me think about how much industry knowledge a vendor really needs - and why showing that you understand the client’s world matters so much in sales. 
Management November 2024·2 min Rescuing a project by adding new people - does it work? When a deadline is looming, many companies add people to the team to speed things up. But onboarding, coordination and lower initial productivity have hidden costs. When adding a new person actually helps - and how to do it wisely. 
Strategy November 2024·2 min Should an e‑commerce agency master just one tool? A client with tens of thousands of products and plans for seven markets asked eleven companies which platform to choose. I was the only one who started from the problem instead of a ready answer. Why I believe an e‑commerce agency should not limit itself to a single tool. 
Technology November 2024·2 min PWA - what are the benefits, and is it worth using instead of a mobile app? Recent conversations with clients showed me that Progressive Web Apps are underrated and few people know the business advantages they offer. Home screen icons, push notifications, camera access, geolocation, biometric login, offline mode and app store listings - here is what PWA can do. 
Technology November 2024·1 min Why should business understand how AI solutions work? A prospective client wanted a machine learning recommendation system - but had no data at all, because the project was only just starting. A short story about why following AI trends is not enough, and why business needs to understand what these solutions actually require. 
Product November 2024·2 min A good product needs a good story For the Imagine Cup competition, some friends and I built an app for rapid emergency response. In another competition our entry was rejected - the judges simply didn’t believe it could work. What that taught me about value propositions, educating the market and telling your product’s story. 
Strategy November 2024·7 min The “toxic employee”, or how not to get caught out Many employers assume that a person’s character doesn’t matter as long as their work is good. Why hiring a “toxic employee” can poison a whole company, which types to watch out for, and why it is often better to hire someone less skilled who can work in a team.