What I can do for you

Company goals and plans, target groups, competitor analysis, customer acquisition channels, sales funnels, the e‑commerce platform, logistics, customer service processes… these are just some of the building blocks of an organisation’s e‑commerce strategy. Combining them skilfully and putting them into practice is what sets industry leaders apart.

Having built a number of such strategies, I have been able to observe which approaches actually work in practice. This gives me a good sense of what is worth doing in a given industry - and what misses the mark, even though many other companies use it.

Lessons learned in the start‑up world also let me recommend strategic elements that are not typical of e‑commerce, yet work surprisingly well in it.

Caught up in day-to-day work, we often forget to stop and look at how the organisation and its online channel actually operate. That is essential, because it shows which areas can be automated or improved, making the whole company more efficient.

Workshops allow a detailed analysis of the processes running in your business, so that we understand it even better. In my experience, a small change in a single process can significantly cut costs and save time - freeing your team to focus on more demanding and creative work.

Many times I have seen business owners’ eyes open wide during a workshop when they realised how something is done today - and how much could be improved. That “aha moment” alone makes this tool worth the investment.

Wondering whether your e‑commerce platform fits your requirements and scale? Or are you designing the architecture of a custom solution?

Over the years I have delivered dozens of technical e‑commerce projects - both standard and highly innovative. Over more than 12 years, the concepts I worked on grew from early-stage products into solutions handling hundreds of orders a day, with customer and product databases counted in millions.

I have also built technology teams that went on to run those platforms effectively.